I think more people might buy them (we are influenced by attractive packaging - look at the advertising world for evidence of that), and they would certainly be more attractive to give as gifts which I'd like to do, but found myself hesitating to do, and think this is why. They don't need to look glitzy, but they don't need to look so prosaic either surely?
What do you think?
Could we have substance and style?
Whyever not?