So says one of the shareholders of Handelsbanken the Swedish bank who have never been fined for malpractice, don't pay their bosses bonuses, don't advertise ( 'it doesn't make our customers happy to see our name on a football shirt or the side of a bus' ), are rated highest in Europe for customer satisfaction, don't borrow to expand, don't outsource customer services - the list goes on.
Read the interview with the UK boss of Handelsbanken here and be thrilled or bored.
Or both!