The little centre of Lerwick is colourful and stylish (and very quiet until the cruise ships come in). There are good eating places and the shops sell high quality things both traditional and modern in a chatty and unpretentious way. There is a super bookshop and the tender flowers in the tubs surprised me this far north.
I was very restrained in my purchases but am delighted with the gloves from the museum shop and the socks from RAM
RAM's ethos and contempoary designs - machine made- are really interesting. You can read more under About on the website (link above). I could have spent a lot there, but I spent my money on two wildlife boat trips...